Marketing Magic!

Do you have a challenge blocking the time to work ON your  business vs IN it?
Acting like the typical worker-bee or manager instead of the  owner is a constant challenge of many who seek to launch a successful business.
I had the pleasure of sitting down with Naomi Le Bihan, partner and owner of CRU Juice and got some great insight and tips I couldn’t wait to pass along to everyone!

I was introduced to her raw juices through some girls in the office and then over the year I noticed pop-up Cru Coolers at Holt Renfrew, My Daily Brett and eventually in Southcentre mall- and now they have their mothership location on 17 ave in Mount Royal Village (more locations on their website). Business is going well!

I had to ask HOW she was able to create, launch and succeed in such a short time? It has been less than 2 yrs.
She told me about the magic.

With her experience in marketing she said that she started with the BRAND.
“You have to clearly understand brand, define your brand, & with that clarity create the demand for what you have that can make others’ lives better… it is helpful to bring who you are and what you offer into a few key words with an emotional connection.”
For CRU Juice it’s  Real & Raw, which hits home on every level.

What’s YOUR tag line?

She said that the more clear you become, the more focused your attention, the better chance you have of being successful in reaching and creating a demand in your ideal customer.

Of course, the product must be excellent – you have to ensure your product is exceptional, you must get your story and offer ‘out there’ and then your current clients will help drive your business with referrals and recommendations.

Think about how this insight could help your business; I think you will be pleased at the results if you do!
And if you need anything, I am always here to help!