Three Rookie Mistakes That Predict Failure for the Solopreneur
You passed the course and got licensed, you are ready for success, even wearing the expensive suit – so why aren’t they knocking down your door?
In my business coaching solopreneurs for more than ten years, these are the three most common mistakes I help with when a sales agent is a newbie. This could apply to a real estate agent, mortgage broker just as well as a home based business owner. Read on and take these points to heart
- They don’t start thinking of the general public as potential clients until they are in ‘business mode’.
Savvy entrepreneurs are paying attention to their people before they are actual clients. Everyone they meet is considered a future customer who may need their help. Therefore, experienced sales agents treat the general public with respect, they pay attention, they build relationships and they openly share their expertise. They start with a relationship and end up with business clients and referrals!
KEY #1 – TREAT PEOPLE LIKE THEY ARE YOUR CLIENTS, BEFORE THEY ARE YOUR CLIENTS.
2. They don’t ask for the help they need.
Rookies start their business with high expectations and often when they don’t launch as aggressively as they might have hoped, they isolate themselves in their home office and worry about what they should do.
Top Producing solopreneurs reach out and get the help they need. Whether it’s how to use a new database, what marketing company to seek out or even how to start making phone calls – leaders get the information they need and don’t let ignorance stand in their way. They are not afraid of asking for help and getting second opinions, even if they must pay for it.
KEY #2 – BE BRAVE ENOUGH TO GET THE HELP YOU REQUIRE.
3. They forget to keep in touch!
Once the first customers have been serviced and business is gaining some traction, rookies often drop the ball with their past clients in favor of lead generating for new ones.
This is the worst mistake!
The pro’s know that more than 90% of their business could potentially come from their past clients and referrals. They take extreme effort in staying in relevant touch with their past clients so that whenever they need a sales agent there is no question of who to reach out to. From monthly emails, to staying connected on social media, to offering tickets to an annual event, the best solopreneurs don’t slack off with past clients – they actually increase their relationships by paying attention to their sphere of influence continually.
KEY #3 – KEEP IN RELEVANT TOUCH FOREVER.
If you keep these keys in mind and make them part of your business, you will find the success you have been dreaming of and your profits will reflect your good fortune!