Google yourself and see if your online presence measures up!
Have you ever Googled yourself?
I bet your potential clients have! And what will they find when they type in your name? I think it’s worth pointing out to all of you Entrepreneurs – you should take 5 minutes and make sure that your professional image is displayed when leads are ready to reach out! If it’s time to make some changes and improvements keep these 3 tips in mind!
When updating your Bio, keep these 3 things in mind:
A compelling Bio talks about BENEFITS.
Don’t boast about yourself, share how others can benefit when they work with you!
Lead Connection (vs capture) = EMOTION
In this day and social media age, Lead Capture is slimy. Now you have to Connect with people which means tapping in to their emotion. Share your story, show how you are connected to their best interests, help them to like you immediately by being human.
Make sure your “Call to Action” is really authentic, not canned. Stop telling others “I’m never too busy for your referrals” blah blah blah… that has become white noise. Offer them something of value, give them the inside scoop, make them feel like you really want to talk to them.
Why not Google yourself this weekend and see how your online presence measures up!